Ben Humber joins Team DNA/Apex
We are delighted to welcome Ben Humber to the DNA team as a consultant.
Ben is one of the most recognisable faces of the modern predator-fishing scene, starring in numerous Fox Rage videos, including the hugely popular ‘Mission Impossible’ series.
Based in the South West, Ben has been predator fishing for much of his life and caught significant numbers of large fish in that time.
One of Ben’s primary roles within the team will be to help develop and test products in the new Apex range, which will be launched later this year.
We look forward to working with Ben to bring many exciting new products to a market we feel is somewhat stale and very much in need of a shot in the arm. That is where Apex comes in.
We are sure you will join us in welcoming Ben to the team.