• Posted: 16th July 2021
  • Author: Team DNA
As many of you are already aware, we have recently been forced to put in place a much longer lead time to cope with the demand for the new Bug range. We have subsequently found that even with the longer lead time, we are still struggling to meet demand. We have, in turn, become increasingly uncomfortable with not being able to supply customers their Bug orders as quickly as they are used to with our other baits. Customer service has always been a high priority for us here at DNA and we feel any further delays will destroy all the hard work we have put in over the past 13 years. In light of this, and obviously at considerable cost to ourselves, we have decided to suspend any further sales of The Bug boilies until further notice. We do anticipate this issue to be rectified quite quickly, but for now we have marked The Bug boilies as out of stock on the website until we clear the back-log of orders. Once we can fulfil The Bug orders again at our usual pace, we will make an announcement that the bait will again be available to purchase.
I will try to explain a little about the reasons behind the delays and consequently this very difficult decision that has had to be made… Currently our demand for insect meal is far outstripping the production capabilities of the factory producing it. We have been reassured on numerous occasions by our supplier that this situation will improve yet, after many false promises, we remain in the same position. We have yearly offtake agreements in place that were signed more than three years ago that are currently in breach. These are issues that we will look to address in the future, but for now, my immediate personal concern is the customer and the poor service I feel we are currently offering due to these delays.
If you already have a Bug order in the system, we will be looking to clear these orders within the next two/three weeks, depending on when we received the order. If you are unable to wait any longer, and we appreciate that you may have planned sessions or holidays, we will gladly swap the bait out to another in the range, or if you prefer, process a refund for you in full. If you wish to change The Bug on your order to either S7, SLK and/or The Switch, or would like a refund, please email
I would like to take this opportunity to apologise for any inconvenience caused during this time.
Kind Regards,
Jason Trought