• Posted: 12th April 2021
  • Author: Team DNA
The wait is almost over, as this Friday, 16th April, we’ll launching our first bait in nearly five years, as The Bug goes on general sale.
After first starting work on The Bug back in 2017, it has been a long journey to reach this point, but we are absolutely delighted with this bait and the results it has achieved during testing, which have included fish to more than 58lb from the UK and most recently an 82-pounder from Germany.
Tomorrow night, 13th April, we’ll be releasing an article on the DNA website that goes into great detail about The Bug, including its origins, its make-up and the general ethos behind it.
You’ll be able to order The Bug from 9am on Friday morning via the DNA website ( and from selected tackle shops around the UK.
We’ll be revealing a full list of those tackle shops on Wednesday, 14th April.