Privacy Policy
DNA BAITS LTD – PRIVACY POLICY
This privacy policy describes the personal data collected or generated (processed) when you use DNA Baits website. It also explains how your personal data is used, shared and protected, what choices you have relating to your personal data and how you can contact us. DNA Baits Ltd does not buy, rent, sell, or share personal information about you with other people or companies except to provide products or services you’ve requested from our website, when we have your permission.
DNA Baits Ltd is committed to safeguarding the privacy of our website users and customers while providing the highest possible quality of service. We will only use the information that we collect about you lawfully (in accordance with the Data Protection Act 1998 and May 25th 2018 GDPR law changes). Under the terms of the Data Protection legislation, we are required to explain to you how we will treat any personal and/or private data which we collect from you. By using and/or registering on this site, or contacting us by email or through this site, you consent to the collection, use and transfer of your information under the terms of this privacy statement.
We guarantee your personal information will not be disclosed with a third party without prior approval other than is stated elsewhere in this privacy statement.
We will seek to act in the best interest of our customers and will not abuse our position of data controller for any commercial gain.
WHO is Responsible for the Processing of Your Personal Data?
DNA Baits Ltd are responsible for the processing of your personal data. The relevant DNA Baits Ltd entity are referred to as “DNA Baits”, “our”, “we” or “us” in this privacy policy.
WHAT Personal Data Do We Collect and WHEN?
We ask you for certain personal data to provide you with the products or services you request. For example, when you make purchases, contact our consumer services, request to receive communications, create an account, participate in our competitions, or use our website.
This personal data includes your:
contact details including name, email, telephone number and shipping, billing address;
login and account information, including username and password.
personal details including gender, hometown and purchase history.
personal preferences as well as marketing and cookie preferences.
When interacting with our website or via telephone, certain data is automatically collected from your device or web browser. More information about these practices is included in the “Cookies and Pixel Tags” section of this privacy policy below. This data includes:
Device IDs, call state, network access, storage information and battery information; and
Cookies, IP addresses, referrer headers, data identifying your web browser and version, and web beacons and tags.
CHILDREN
The DNA Baits website is not aimed at children and as such we hold no data or information on any children who may visit the site.
TOOLS to Manage What Personal Data We Collect
In many cases, your web browser or mobile device platform will provide additional tools to allow you to control when your device collects or shares categories of personal data. For example, your mobile device or web browser may offer tools to allow you to manage cookie usage or location sharing. We encourage you to familiarize yourself with and use the tools available on your devices.
WHY and HOW Do We Use Your Personal Data?
We use your personal data in the following ways:
To Provide the Features of the Website and Services You Request
If you contact our customer services, we will use information about you, such as delivery or payment information, or the product you have purchased to help you resolve a problem or question.
To Communicate Information about our Products, Services, Events and for Other Promotional Purposes
When you consent, we will send you marketing communications and news concerning DNA Baits services, events and other promotions. You can opt-out at any time.
If you are an existing customer of DNA Baits (for example, if you have placed an order with us in the past), we may use the contact details you provided to send you marketing communications about products we stock or services where permitted by applicable law (unless you have opted-out). In other cases, we ask for your consent to send you marketing information. We may use the information that you provide to us as well as information to personalise communications on products and services that may be interesting for you.
To Operate, Improve and Maintain our Business, Products and Services
We use the personal data you provide to us to operate our business. For example, when you make a purchase, we use that information for accounting, audits and other internal functions.
To Protect Our or Others’ Rights, Property or Safety
We may also use your personal data about how you use our website to prevent or detect fraud, abuse, illegal use, violations of our Terms of Use, and to comply with court orders, governmental requests or applicable law.
For General Research and Analysis Purposes
We use data via Google Analytics about how our visitors use our website, to understand customer behaviour or preferences. For example, we may use information about how visitors to dnabaits.co.uk search for and find products to better understand the best ways to organize and present product offerings in our storefront.
Legal Grounds
To process your personal data, we rely on certain legal grounds, depending on how you interact with our website.
When you purchase products from our website, we need your personal data to fulfil our contract with you. For example, we need your payment and contact details to deliver your order.
We also rely on other legal grounds, such as our legitimate interests as a business, to comply with a legal obligation, or to protect your vital interests.
SHARING of Your Personal Data
DNA Baits Sharing policy
DNA Baits shares your personal data with:
Third party service providers processing personal data on DNA Baits behalf, for example to process credit cards and payments (SagePay, a fully encrypted payment platform or PayPal), shipping and deliveries (DPD), distribute emails to our email newsletter platform (MailChimp), research and analysis, manage brand and product promotions as well as administering certain services and features. When using third party service providers we enter into agreements that require them to implement appropriate technical and organizational measures to protect your personal data.
Other third parties to the extent necessary to: (i) comply with a government request, a court order or applicable law; (ii) prevent illegal uses of our Sites and Apps or violations of our Sites’ and the Apps’ Terms of Use and our policies; (iii) defend ourselves against third party claims; and (iv) assist in fraud prevention or investigation (e.g., counterfeiting).
to any other third party where you have provided your consent.
PROTECTION and MANAGEMENT of Your Personal Data
Encryption & Security
We use a variety of technical and organizational security measures, including encryption and authentication tools, to maintain the safety of your personal data.
International Transfers of your Personal Data
The personal data we collect (or process) in the context of our website will be stored in the UK and other countries. Some of the data recipients with whom DNA Baits shares your personal data may be located in countries other than the country in which your personal data originally was collected. The laws in those countries may not provide the same level of data protection compared to the country in which you initially provided your data. Nevertheless, when we transfer your personal data to recipients in other countries, including the UK, we will protect that personal data as described in this privacy policy and in compliance with applicable law.
Retention of your Personal Data
Your personal information will be retained for as long as is necessary to carry out the purposes set out in this privacy policy (unless a longer retention period is required by applicable law). In general, this means that we will keep your personal data for as long as you keep your DNA Baits account. For personal data related to product purchases, we retain this longer to comply with legal obligations (such as tax and sales laws and for warranty purposes).
YOUR RIGHTS Relating to Your Personal Data
You have the right to request: (i) access to your personal data; (ii) an electronic copy of your personal data (portability); (iii) correction of your personal data if it is incomplete or inaccurate; or (iv) deletion or restriction of your personal data in certain circumstances provided by applicable law. These rights are not absolute. Where we have obtained your consent for the processing of your personal data, you have the right to withdraw your consent at any time.
If you would like to request a copy of your personal data or exercise any of your other rights, please contact us using contact us at customerservices@dnabaits.com
Opting Out of Direct Marketing
If you have a DNA Baits account, you can opt-out of receiving DNA Baits marketing communications by modifying your preferences in the “view or change my profile” section of our website. Alternatively, you can contact us at customerservices@dnabaits.com
COOKIES and Pixel Tags
You can view our comprehensive cookies policy here – https://dnabaits.com/cookies-policy/
CHANGES to Our Privacy Policy
Applicable law and our practices change over time. If we decide to update our privacy policy, we will post the changes on our website. If we materially change the way in which we process your personal data, we will provide you with prior notice, or where legally required, request your consent prior to implementing such changes. We strongly encourage you to read our privacy policy and keep yourself informed of our practices. This privacy policy was last modified in May 2023.
QUESTIONS and Feedback
We welcome questions, comments, and concerns about our privacy policy and privacy practices.
If you wish to provide feedback or if you have questions or concerns or wish to exercise your rights related to your personal data, please contact DNA Baits Ltd Head Office at:
Unit E, Opus 36, M62 Trading Estate, New Potter Grange Road, Goole, DN14 6BZ
You may also send us an email at customerservices@dnabaits.co.uk or via telephone on 01977 681 841
If you contact us with a privacy complaint it will be assessed with the aim of resolving the issue in a timely and effective manner. You also have the right to lodge a complaint with the relevant supervisory authority.
